What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products

Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas, Ioanna Yfantidou

International Journal of Technology Marketing · 2020 · 20 citations · 76 references

DOIFull text

Open access

Concepts

Abstract

What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products.

References

76