International Journal of Technology Marketing · 2020 · 20 citations · 76 references
AgricultureFood ScienceOrganic AgricultureAgricultural MarketingPackaging DesignEye Movement AnalysisEye Movement PerceptionGreen Product DevelopmentPackaging Effects On QualityProduct AppearanceProduct VisionDrivers Of Green PurchasingGreen Product AttributesGreen Product Quality PerceptionOrganic Product MarketingPackaging Appearance EvaluationProduct TrackingSensory Effects Of Packaging
What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products.
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The role of visual attention in saccadic eye movements
James E. Hoffman, Baskaran Subramaniam · Perception & Psychophysics · 1995 · 1.4K citations · Full text
Strategic Brand Concept-Image Management
C. Whan Park, Bernard J. Jaworski, Deborah J. Maclnnis · Journal of Marketing · 1986 · 841 citations