Concepedia

George Tsourvakas

GT

6

Publications

210

Citations

6

H-Index

2004

Active since

Affiliations

Aristotle University of Thessaloniki(Current)

University of Macedonia

University of Nicosia

George Tsourvakas is an author at Aristotle University of Thessaloniki specializing in management, marketing, and journalism.

Top concepts

MarketingManagementJournalismArtsAdvertisingCommunicationConsumer BehaviorConsumer ResearchInteractive MarketingBrand Equity

Publications per year

2004–2021

6

Publications

6

Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model

Kyriakos Riskos, Paraskevi Dekoulou, Naoum Mylonas et al. · Sustainability · 2021 · 101 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model

Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi Dekoulou et al. · Journal of Media Business Studies · 2021 · 44 citations

Customer Satisfaction, Entertainment Marketing, Pass Time +20

Public Television Programming Strategy Before and After Competition: The Greek Case

George Tsourvakas · Journal of Media Economics · 2004 · 23 citations

Game Theory, Television Broadcasting, Greek Case +17

What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products

Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas et al. · International Journal of Technology Marketing · 2020 · 20 citations · Full text

The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures

Leonidas Hatzithomas, Panagiotis Gkorezis, Athina Y. Zotou et al. · Journal of Product & Brand Management · 2018 · 11 citations

Theatre Atmospherics, Engineering, Motion Pictures +28

Rows per page

1–5 of 6