Concepedia

Packaging Appearance Evaluation

Packaging Appearance Evaluation is a systematic assessment method that evaluates the visual and structural design attributes of product packaging to determine its aesthetic appeal, informational clarity, and consumer perceptibility within marketing and consumer decision-making contexts.

17

Publications

823

Citations

41

Authors

17

Institutions

Publications per year

2017–2026

7

Parents

Publications

17

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng, Barbara E. Kahn · Journal of Marketing Research · 2009 · 242 citations

, , +17

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Carlos Velasco, Alejandro Salgado‐Montejo, Fernando Marmolejo‐Ramos et al. · Food Quality and Preference · 2013 · 213 citations

, , +13

Persuasive packaging? The impact of packaging color and claims on young consumers’ perceptions of product healthiness, sustainability and tastiness

Lotte Hallez, Helena Vansteenbeeck, Filip Boen et al. · Appetite · 2022 · 88 citations · Full text

, , +17

Product Packaging and Product Evaluation: An Individual Difference Approach<sup>1</sup>

Kenneth G. DeBono, Amy Leavitt, Jennifer Backus · Journal of Applied Social Psychology · 2003 · 31 citations · Full text

, , +12

Coffee packaging: consumer perception on appearance, branding and pricing.

Zuharlida Tuan Harith, Chih‐Wen Ting, N. N. A. Zakaria · International Food Research Journal · 2014 · 31 citations

, , +14

1–5 of 17

Authors

41

  1. CS
    Charles Spence

    University of Oxford, United Kingdom

    3 publications · 262 citations

    3

    h-index

  2. NS
    Nopadon Sahachaisaeree

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    3 publications · 51 citations

    3

    h-index

  3. SR
    Siripuk Ritnamkam

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    2 publications · 38 citations

    2

    h-index

  4. GS
    Gregory Simmonds

    University of Oxford, United Kingdom

    2 publications · 49 citations

    2

    h-index

  5. LM
    Lise Magnier

    Delft University of Technology, Netherlands

    2 publications · 36 citations

    2

    h-index

1–5 of 41

Institutions

17

  1. King Mongkut's Institute of Technology Ladkrabang

    Bangkok, Thailand

    3 h-index

    6 publications

    102 citations

  2. University of Oxford

    Oxford, United Kingdom

    3 h-index

    9 publications

    786 citations

  3. Delft University of Technology

    Delft, The Netherlands

    2 h-index

    4 publications

    70 citations

  4. Aalto University

    Espoo, Finland

    1 h-index

    2 publications

    50 citations

  5. Agriculture and Agri-Food Canada

    Ottawa, Canada

    1 h-index

    5 publications

    65 citations

  6. Rega Institute for Medical Research

    Leuven, Belgium

    1 h-index

    2 publications

    176 citations

  7. Universidad de La Sabana

    Chía, Colombia

    1 h-index

    1 publications

    213 citations

  8. Natural Resources Institute Finland

    Helsinki, Finland

    1 h-index

    1 publications

    25 citations

1–8 of 17

Venues

  1. Procedia - Social and Behavioral Sciences

    3 publications · 51 citations

    3

    h-index

  2. Food Quality and Preference

    3 publications · 263 citations

    3

    h-index

  3. Design Management Review

    1 publications · 11 citations

    1

    h-index

  4. Packaging Technology and Science

    1 publications · 25 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 242 citations

    1

    h-index

1–5