Ioanna Yfantidou

Statistics

Publications

Citations

125

H-Index

Active since

2018

Affiliations

Aristotle University of Thessaloniki(Current)

Ioanna Yfantidou is an author at Aristotle University of Thessaloniki specializing in marketing, green product attributes, and employee engagement drivers.

ORCID

Publications per year

2018–2025

Publications

Corporate social responsibility influences employee engagement

Georgios Tsourvakas, Ioanna Yfantidou · Social Responsibility Journal · 2018 · 78 citations

Management, Marketing, Organizational Behavior +9

What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products

Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas et al. · International Journal of Technology Marketing · 2020 · 20 citations · Full text

Agriculture, Food Science, Organic Agriculture +15

NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour

Kostas Georgiadis, Fotis P. Kalaganis, Kyriakos Riskos et al. · Scientific Data · 2023 · 16 citations · Full text

Business, Marketing, Psychology +8

Algorithmic Burnout and Digital Well-Being: Modelling Young Adults’ Resistance to Personalized Digital Persuasion

Stefanos Balaskas, Maria Konstantakopoulou, Ioanna Yfantidou et al. · Societies · 2025 · 11 citations · Full text

Business, Marketing, Psychology +16

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