Concepedia
Marketing Letters · 2020 · 52 citations · 51 references
BusinessMarketingMarketing ManagementMarketing AnalyticsMarketing StrategyPerformance MeasurementConsumer Demand AnalysisCustomer LoyaltyDemand AnalysisDigital Marketing AnalyticsDirect MarketingMarket AnalysisDirect Marketing MetricsMarket Mix ModelingMarketing Cost Analysis
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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations
Social Sciences, Psychology, Social Psychology +10
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations
Social Sciences, Psychology, Social Psychology +11
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations
Social Sciences, Educational Measurement, Econometrics +15
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
A Paradigm for Developing Better Measures of Marketing Constructs
Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations
Business, Marketing, Marketing Management +2