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The impact of affective and cognitive app experiences on loyalty towards retailers

Customer ExperienceCustomer SatisfactionOnline Customer BehaviorBehavioral Decision MakingInteractive MarketingManagementUser ExperienceConsumer ResearchConsumer BehaviorLoyalty Towards RetailersSocial SciencesConsumer AppealMarketingBuying BehaviorPsychologyCognitive App ExperiencesCustomer Loyalty