Electronic Commerce Research and Applications · 2019 · 37 citations · 52 references
BusinessMarketingMarketing ManagementCultureDigital MarketingInternational MarketingConsumer CultureCross-cultural Consumer BehaviorCross-cultural Decision MakingCross-cultural Online CommunicationCultural Influences On ConsumptionOnline Consumer BehaviorCross-cultural Consumer AttitudesCross-cultural Consumer Decision-makingCross-cultural Consumer ResponseCross-cultural Online Shopping BehaviorInternational Online Consumer BehaviorOnline Product ReviewsOnline Review EffectsReview Helpfulness
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Cultures and Organizations: Software of the Mind.
Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text