Concepedia

Rae Yule Kim

RY

Statistics

Publications

7

Citations

648

H-Index

7

Active since

2019

Affiliations

Montclair State University(Current)

Rutgers, The State University of New Jersey

Rae Yule Kim is an author at Montclair State University specializing in marketing, business, and marketing management.

Publications per year

2019–2024

7

Publications

7

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

Rae Yule Kim · IEEE Engineering Management Review · 2020 · 440 citations

Business, Management Information Systems, Marketing +13

When does online review matter to consumers? The effect of product quality information cues

Rae Yule Kim · Electronic Commerce Research · 2020 · 64 citations

Business, Marketing, Marketing Management +12

Using Online Reviews for Customer Sentiment Analysis

Rae Yule Kim · IEEE Engineering Management Review · 2021 · 51 citations

Business, Innovation Management, Marketing +17

Does national culture explain consumers’ reliance on online reviews? Cross-cultural variations in the effect of online review ratings on consumer choice

Rae Yule Kim · Electronic Commerce Research and Applications · 2019 · 37 citations

Business, Marketing, Marketing Management +17

The Value of Followers on Social Media

Rae Yule Kim · IEEE Engineering Management Review · 2020 · 27 citations

Business, Marketing, Marketing Management +13

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