Do consumers care about organic and conventional food prices? An eye tracking study

Who are organic food consumers? A compilation and review of why people purchase organic food

Renée Shaw Hughner, Pierre McDonagh, Andrea Prothero et al. · Journal of Consumer Behaviour · 2007 · 1.7K citations

Agriculture, Food Science, Marketing +15

Eye Tracking Methodology; Theory and Practice

Qualitative Market Research An International Journal · 2007 · 1.3K citations

Medicine, Ophthalmology, Vision Science +17

Developing and validating measures of facets of customer-based brand equity

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.3K citations

Business, Marketing, Marketing Management +12

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer · Journal of Marketing · 1990 · 1K citations

Business, Economics, Marketing +14

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 765 citations

Business, Marketing, Marketing Management +17