Competing with loyalty: How to design successful customer loyalty reward programs

Markets with Consumer Switching Costs

Paul Klemperer · The Quarterly Journal of Economics · 1987 · 1.5K citations

Business, Business Economics, Economics +17

Do Customer Loyalty Programs Really Work

Grahame R. Dowling, Mark Uncles · Sloan management review · 1997 · 1K citations

Business, Marketing, Marketing Management +12

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations

Business, Marketing, Marketing Management +13

Loyalty programs and their impact on repeat-purchase loyalty patterns

Byron Sharp, Anne Sharp · International Journal of Research in Marketing · 1997 · 779 citations

Business, Marketing, Marketing Management +14

Reward Programs and Tacit Collusion

Byung-Do Kim, Mengze Shi, Kannan Srinivasan · Marketing Science · 2001 · 330 citations

Management, Marketing, Marketing Management +15