Journal of Business Research · 2018 · 115 citations · 52 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorServices MarketingBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceBrand IdentityService FailureBrand Citizenship BehaviorBrand Community EngagementBrand Community ParticipationBrand RecognitionConsumer Citizenship BehaviorService Encounter FailuresService Quality Failures
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