Consumer Citizenship Behavior

Consumer Citizenship Behavior is a form of prosocial consumer conduct that extends beyond economic self-interest to encompass voluntary actions benefiting other consumers, businesses, or society, distinguished by its emphasis on ethical responsibility, sustainable consumption, and active participation in marketplace communities.

212

Publications

12.4K

Citations

425

Authors

285

Institutions

Publications per year

2017–2026

101

Authors

425

  1. TG
    Taeshik Gong

    Hanyang University, South Korea

    6 publications · 687 citations

    6

    h-index

  2. EV
    Estelle van Tonder

    North-West University, South Africa

    5 publications · 302 citations

    5

    h-index

  3. IA
    Ishfaq Ahmed

    University of the Punjab, Pakistan

    3 publications · 72 citations

    3

    h-index

  4. SP
    Simon Pervan

    Southern Cross University, Australia

    3 publications · 297 citations

    3

    h-index

  5. AK
    Arooj Khalid

    University of the Punjab, Pakistan

    3 publications · 72 citations

    3

    h-index

1–5 of 425

Venues

  1. Journal of Retailing and Consumer Services

    11 publications · 1K citations

    11

    h-index

  2. Sustainability

    11 publications · 384 citations

    11

    h-index

  3. 7

    h-index

  4. Journal of Business Research

    JBR · 7 publications · 670 citations

    7

    h-index

  5. Frontiers in Psychology

    5 publications · 105 citations

    5

    h-index

1–5