Estelle van Tonder

The interrelationships between relationship marketing constructs and customer engagement dimensions

Estelle van Tonder, Daniël J. Petzer · Service Industries Journal · 2018 · 137 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +12

Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes

Estelle van Tonder, Sam Fullerton, Leon T. De Beer et al. · Journal of Retailing and Consumer Services · 2022 · 129 citations

Customer Satisfaction, Internal Values, Subjective Norm +10

Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment

T. Van Vuuren, Mornay Roberts-Lombard, Estelle van Tonder · Southern African Business Review · 2012 · 104 citations · Full text

Total Quality Management, Customer Satisfaction, Customer Experience +14

The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model

Estelle van Tonder, Stephen Graham Saunders, Inonge Theresa Lisita et al. · Journal of Retailing and Consumer Services · 2018 · 72 citations

Customer Experience, Customer Satisfaction, Social Exchange Model +10

Perceived value, relationship quality and positive WOM intention in banking

Estelle van Tonder, Daniël J. Petzer, Naomi van Vuuren et al. · International Journal of Bank Marketing · 2018 · 71 citations

Relationship Marketing, Customer Satisfaction, Online Customer Behavior +14