Mornay Roberts-Lombard

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

Rosemary Matikiti, Mercy Mpinganjira, Mornay Roberts-Lombard · South African journal of information management · 2018 · 134 citations · Full text

Tourism Management, Tourism Supply, Innovation Adoption +21

Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment

T. Van Vuuren, Mornay Roberts-Lombard, Estelle van Tonder · Southern African Business Review · 2012 · 104 citations · Full text

Total Quality Management, Customer Satisfaction, Customer Experience +14

Modelling green customer loyalty and positive word of mouth

Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard · International Journal of Emerging Markets · 2019 · 74 citations

Marketing Analytics, Customer Satisfaction, Green Marketing +12

Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships

Mercy Mpinganjira, Mornay Roberts-Lombard, Göran Svensson · Journal of Business and Industrial Marketing · 2017 · 73 citations

Customer Satisfaction, Client-supplier Relationships, Education +18

Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective

Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard · Journal of Cleaner Production · 2018 · 60 citations

Energy Consumption, Economics, Consumer Attention +13