Concepedia

Rosemary Matikiti

RM

Statistics

Publications

8

Citations

280

H-Index

8

Active since

2016

Affiliations

University of Johannesburg(Current)

North-West University

Rosemary Matikiti is an author at University of Johannesburg specializing in marketing, consumer behavior, and marketing management.

Publications per year

2016–2020

8

Publications

8

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

Rosemary Matikiti, Mercy Mpinganjira, Mornay Roberts-Lombard · South African journal of information management · 2018 · 136 citations · Full text

Management, Marketing, Tourism Management +12

Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation

Rosemary Matikiti, Mercy Mpinganjira, Mornay Roberts-Lombard · Acta Commercii · 2017 · 35 citations · Full text

Management, Tourism Management, Destination Management +15

The role of social media sites in trip planning and destination decision-making processes.

Rosemary Matikiti, Martinette Kruger · DOAJ (DOAJ: Directory of Open Access Journals) · 2019 · 29 citations · Full text

Management, Human Geography, Transportation Planning +16

Customer attributions of service failure and its impact on commitment in the airline industry: an emerging market perspective

Rosemary Matikiti, Mornay Roberts-Lombard, Mercy Mpinganjira · Journal of Travel & Tourism Marketing · 2019 · 24 citations

Business, Marketing, Marketing Management +14

The usage of social media as a marketing tool in two Southern African countries

Rosemary Matikiti, Martinette Kruger, Melville Saayman · Development Southern Africa · 2016 · 18 citations

Management, Hospitality Management, Marketing +6

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