Stephen Graham Saunders

The relationship between marketing agility and financial performance under different levels of market turbulence

Jing Zhou, Felix Mavondo, Stephen Graham Saunders · Industrial Marketing Management · 2018 · 233 citations

Financial Perspective, Firm Performance, Market Analysis +11

Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes

Estelle van Tonder, Sam Fullerton, Leon T. De Beer et al. · Journal of Retailing and Consumer Services · 2022 · 129 citations

Customer Satisfaction, Internal Values, Subjective Norm +10

Redefining social marketing: beyond behavioural change

Stephen Graham Saunders, Dani Barrington, Srinivas Sridharan · Journal of Social Marketing · 2015 · 109 citations

Media Marketing, History Of Marketing, Management +13

The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model

Estelle van Tonder, Stephen Graham Saunders, Inonge Theresa Lisita et al. · Journal of Retailing and Consumer Services · 2018 · 72 citations

Customer Experience, Customer Satisfaction, Social Exchange Model +10

Systems social marketing: a critical appraisal

V. Dao Truong, Stephen Graham Saunders, Dong Xuan Dam · Journal of Social Marketing · 2018 · 69 citations

Customer Satisfaction, Purpose Social Marketing, Digital Marketing +11