Stephen Graham Saunders

Author

Also Known As

S Saunders, S.G. Saunders, Saunders, Stephen, Saunders, Stephen G, Saunders, Stephen G., Saunders, Stephen Graham, Souter, Regina, Sridharan, Srinivas, Stephen G. Saunders, Stephen Graham Saunders

Publications

1.1K

Citations

H-Index

123

Concepts

All Affiliations

Monash University North-West University National Economics University University of North Carolina at Chapel Hill University of Johannesburg

About

Stephen Graham Saunders is an author at Monash University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	378
2	Arts	2	2	34
3	Education	2	2	45
4	Engineering	2	2	37
5	Health Sciences	1	1	21

Stephen Graham Saunders

Publications

993

Citations

H-Index

Page 1

	Year	Citations
The relationship between marketing agility and financial performance under different levels of market turbulence Jing Zhou, Felix Mavondo, Stephen Graham Saunders Industrial Marketing Management Financial PerspectiveFirm PerformanceMarket AnalysisManagementBusiness	2018	233
Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes Estelle van Tonder, Sam Fullerton, Leon T. De Beer, Journal of Retailing and Consumer Services Customer SatisfactionInternal ValuesSubjective NormGreen MarketingManagement	2022	129
Redefining social marketing: beyond behavioural change Stephen Graham Saunders, Dani Barrington, Srinivas Sridharan Journal of Social Marketing Media MarketingHistory Of MarketingManagementConsumer ResearchMarketing Communication	2015	109
The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model Estelle van Tonder, Stephen Graham Saunders, Inonge Theresa Lisita, Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionSocial Exchange ModelManagementConsumer Research	2018	72
Systems social marketing: a critical appraisal V. Dao Truong, Stephen Graham Saunders, Dong Xuan Dam Journal of Social Marketing Customer SatisfactionPurpose Social MarketingDigital MarketingInteractive MarketingManagement	2018	69
Why tip? An empirical test of motivations for tipping car guards Stephen Graham Saunders, Michael Lynn Journal of Economic Psychology Behavioral SciencesEmpirical TestProsocial BehaviorBehavioral Decision MakingIncentive Mechanism	2009	63
Readiness for banking technologies in developing countries Adele Berndt, Stephen Graham Saunders, Daniël J. Petzer	2010	34
Measuring and applying the PAKSERV service quality construct Stephen Graham Saunders Managing Service Quality Total Quality ManagementCustomer SatisfactionService AssuranceQuality Management SystemsPakserv Service Quality	2008	27
Markets and marketing research on poverty and its alleviation Srinivas Sridharan, Dani Barrington, Stephen Graham Saunders Marketing Theory Human CapabilitiesEconomicsEconomic DevelopmentSanitation MarketingMarket Analysis	2017	27
Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries Dani Barrington, Srinivas Sridharan, Stephen Graham Saunders, Social Science & Medicine Melanesian CountriesSanitationCommunity DevelopmentHealth InterventionCommunity Engagement	2016	26

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