V. Dao Truong - Concepedia

Concepedia

Author

V. Dao Truong

National Economics University ORCID

Also Known As

Truong, V. Dao, Truong, Van Dao, V Dao Truong, V. Dao Truong, Van Dao Truong

41

Publications

1.1K

Citations

18

H-Index

62

Concepts

All Affiliations

National Economics University North-West University University of Canterbury University of Oulu Monash University

VD

About

V. Dao Truong is an author at National Economics University specializing in marketing, social marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	517
2	Business	8	8	477
3	Public Health	5	5	296
4	Education	3	3	264
5	Health Sciences	2	2	43

V. Dao Truong

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19

Publications

1.1K

Citations

17

H-Index

	Year	Citations
Social Marketing V. Dao Truong Social Marketing Quarterly Interactive MarketingHealth PromotionSocial Marketing ResearchSocial MarketingMarketing Communication	2014	194
Tourism and poverty alleviation: perceptions and experiences of poor people in Sapa, Vietnam V. Dao Truong, C. Michael Hall, Tony Garry Journal of Sustainable Tourism Human MigrationTourism ManagementTourism SupplyEast Asian StudiesEconomic Development	2014	161
Tourism, poverty alleviation, and the informal economy: the street vendors of Hanoi, Vietnam V. Dao Truong Tourism Recreation Research	2017	88
Social Marketing and Tourism V. Dao Truong, C. Michael Hall Social Marketing Quarterly Tourism ManagementTourism PerformanceDestination MarketingTourism SupplyTourism Marketing	2013	74
Systems social marketing: a critical appraisal V. Dao Truong, Stephen Graham Saunders, Dong Xuan Dam Journal of Social Marketing Customer SatisfactionPurpose Social MarketingDigital MarketingInteractive MarketingManagement	2018	69
Tourism policy development in Vietnam: a pro-poor perspective V. Dao Truong Journal of Policy Research in Tourism Leisure and Events Tourism ManagementPublic PolicyEconomicsTourism PoliciesEast Asian Studies	2013	68
The marketplace management of illegal elixirs: illicit consumption of rhino horn V. Dao Truong, Nam V.H. Dang, C. Michael Hall Consumption Markets & Culture	2015	61
Corporate social marketing in tourism: to sleep or not to sleep with the enemy? V. Dao Truong, C. Michael Hall Journal of Sustainable Tourism Tourism ManagementDestination MarketingGreen MarketingTourism MarketingCsm Programmes	2016	55
Government-led Macro-social Marketing Programs in Vietnam V. Dao Truong Journal of Macromarketing Tobacco ControlPublic PolicyAdvertisingHealth PromotionManagement	2016	51
Influencing tourists' pro-environmental behaviours: A social marketing application Aaron Tkaczynski, Sharyn Rundle‐Thiele, V. Dao Truong Tourism Management Perspectives Destination MarketingTourism MarketingSocial ImpactBusinessTourism	2020	51

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