V. Dao Truong

Social Marketing

V. Dao Truong · Social Marketing Quarterly · 2014 · 194 citations

Interactive Marketing, Health Promotion, Social Marketing Research +7

Tourism and poverty alleviation: perceptions and experiences of poor people in Sapa, Vietnam

V. Dao Truong, C. Michael Hall, Tony Garry · Journal of Sustainable Tourism · 2014 · 161 citations

Human Migration, Tourism Management, Tourism Supply +16

Tourism, poverty alleviation, and the informal economy: the street vendors of Hanoi, Vietnam

V. Dao Truong · Tourism Recreation Research · 2017 · 88 citations

Social Marketing and Tourism

V. Dao Truong, C. Michael Hall · Social Marketing Quarterly · 2013 · 74 citations

Tourism Management, Tourism Performance, Destination Marketing +14

Systems social marketing: a critical appraisal

V. Dao Truong, Stephen Graham Saunders, Dong Xuan Dam · Journal of Social Marketing · 2018 · 69 citations

Customer Satisfaction, Purpose Social Marketing, Digital Marketing +11