Sam Fullerton

Stage of the organizational life cycle and competition as mediators of problem perception for small businesses

H. Robert Dodge, Sam Fullerton, John E. Robbins · Strategic Management Journal · 1994 · 290 citations

Organizational Issue, Small Businesses, Organizational Characteristic +19

Consumer ethics: An assessment of individual behavior in the market place

Sam Fullerton, Kathleen B. Kerch, H. Robert Dodge · Journal of Business Ethics · 1996 · 177 citations

Consumer Decision Making, Consumer Ethics, Consumer Study +12

Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes

Estelle van Tonder, Sam Fullerton, Leon T. De Beer et al. · Journal of Retailing and Consumer Services · 2022 · 129 citations

Customer Satisfaction, Internal Values, Subjective Norm +10

The Four Domains of Sports Marketing: A Conceptual Framework

Sam Fullerton, G. Russell Merz · Sport Marketing Quarterly · 2008 · 124 citations

Sports Integration, Advertising, Management +12

Consumer transgressions in the marketplace: Consumers' perspectives

H. Robert Dodge, Elizabeth A. Edwards, Sam Fullerton · Psychology and Marketing · 1996 · 108 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19