Concepedia

Kathleen B. Kerch

KB

Statistics

Publications

1

Citations

177

H-Index

1

Active since

1996

Affiliations

Eastern Michigan University(Current)

Kathleen B. Kerch is an author at Eastern Michigan University specializing in consumer decision making, business, and behavioral economics.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchConsumer PsychologyBehavioral EconomicsConsumer Decision Making

Publications per year

1996–1996

1

Publications

1

Consumer ethics: An assessment of individual behavior in the market place

Sam Fullerton, Kathleen B. Kerch, H. Robert Dodge · Journal of Business Ethics · 1996 · 177 citations

Consumer Decision Making, Consumer Ethics, Consumer Study +12

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