Concepedia

G. Russell Merz

GR

4

Publications

409

Citations

4

H-Index

1980

Active since

Affiliations

Eastern Michigan University(Current)

G. Russell Merz is an author at Eastern Michigan University specializing in management, business, and advertising.

Top concepts

ManagementBusinessStrategyMarketingAccountingAdvertisingEntrepreneurshipBusiness StrategyCorporate GovernanceStrategic Management

Publications per year

1980–2008

4

Publications

4

Profiles of managerial activities in small firms

G. Russell Merz, Matthew H. Sauber · Strategic Management Journal · 1995 · 146 citations

Organizational Characteristic, Entrepreneurship, Contingency Issues +16

Linking small business management with entrepreneurial growth

G. Russell Merz, Patricia B. Weber, Virginia B. Laetz · Journal of Small Business Management · 1994 · 127 citations

Entrepreneurial Phenomenon, Accounting, Management +13

The Four Domains of Sports Marketing: A Conceptual Framework

Sam Fullerton, G. Russell Merz · Sport Marketing Quarterly · 2008 · 124 citations

Sports Integration, Advertising, Management +12

A New Role for Psychographics in Media Selection

Hugh Μ. Cannon, G. Russell Merz · Journal of Advertising · 1980 · 12 citations

Target Market Membership, Media Audience, Targeted Advertising +17

Rows per page

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