Concepedia

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

Nancy Artz, Alice M. Tybout

Marketing Letters · 1999 · 57 citations · 10 references

DOI

Concepts

References

10

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

, , +14

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

, , +14

Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.

Shelly Chaiken, Durairaj Maheswaran · Journal of Personality and Social Psychology · 1994 · 1.2K citations

, , +15

Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.

Shelly Chaiken, Durairaj Maheswaran · Journal of Personality and Social Psychology · 1994 · 1.1K citations

, , +15

The Effect of Numbers on the Route to Persuasion

Richard F. Yalch, Rebecca Elmore-Yalch · Journal of Consumer Research · 1984 · 188 citations

, , +14