Concepedia

Source Credibility Effects

Source Credibility Effects is a construct in information spread research that refers to the differential impact of information based on the perceived trustworthiness, expertise, and reliability of its originating source.

900

Publications

77.8K

Citations

2.1K

Authors

816

Institutions

Publications per year

2017–2026

406

Parents

Publications

900

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

, , +13

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 2018 · 2.5K citations

, , +15

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell · Journal of Advertising · 2000 · 1.3K citations

, , +14

Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.

Shelly Chaiken, Durairaj Maheswaran · Journal of Personality and Social Psychology · 1994 · 1.2K citations

, , +15

Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.

Shelly Chaiken, Durairaj Maheswaran · Journal of Personality and Social Psychology · 1994 · 1.1K citations

, , +15

1–5 of 900

Authors

2.1K

  1. JC
    James C. McCroskey

    West Virginia University, United States

    8 publications · 778 citations

    8

    h-index

  2. RE
    Richard E. Petty

    The Ohio State University, United States

    7 publications · 1.3K citations

    7

    h-index

  3. AW
    Axel Westerwick

    The Ohio State University, United States

    6 publications · 504 citations

    6

    h-index

  4. SK
    Silvia Knobloch‐Westerwick

    The Ohio State University, United States

    6 publications · 725 citations

    6

    h-index

  5. PR
    Patric R. Spence

    University of Kentucky, United States

    6 publications · 1.3K citations

    6

    h-index

1–5 of 2.1K

Institutions

816

  1. The Ohio State University

    Columbus, United States

    20 h-index

    36 publications

    3.9K citations

  2. Pennsylvania State University

    State College, United States

    19 h-index

    45 publications

    6.1K citations

  3. University of Georgia

    Athens, United States

    15 h-index

    20 publications

    1.8K citations

  4. Michigan State University

    East Lansing, United States

    14 h-index

    29 publications

    2.1K citations

  5. The University of Texas at Austin

    Austin, United States

    13 h-index

    16 publications

    1.1K citations

  6. City University of Hong Kong

    Hong Kong, Hong Kong

    13 h-index

    23 publications

    2.4K citations

  7. Indiana University

    Bloomington, United States

    13 h-index

    18 publications

    3.1K citations

  8. University of Florida

    Gainesville, United States

    11 h-index

    28 publications

    1.6K citations

1–8 of 816

Venues

  1. Computers in Human Behavior

    19 publications · 2.8K citations

    19

    h-index

  2. Journal of Personality and Social Psychology

    19 publications · 4.4K citations

    18

    h-index

  3. Sustainability

    13 publications · 409 citations

    13

    h-index

  4. Psychology and Marketing

    12 publications · 2.2K citations

    12

    h-index

  5. Health Communication

    11 publications · 532 citations

    11

    h-index

1–5