Concepedia

Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention

Milad Kalantari Shahijan, Sajad Rezaei, Vinitha Guptan

International Review on Public and Nonprofit Marketing · 2018 · 20 citations · 172 references

DOI

Concepts

References

172

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations

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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

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SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.1K citations

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

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