Concepedia

The impact of social media influencers in tourism

Anatolia · 2018 · 170 citations · 14 references

Abstract

In the past decade, extensive research has been conducted on the effects of user-generated content (UGC) on consumers’ travel-related attitudes and decisions (Filieri, 2016; Howison, Finger, & Haus...

References

14

Who are the social media influencers? A study of public perceptions of personality

Karen Freberg, Kristin Graham, Karen McGaughey et al. · Public Relations Review · 2010 · 1.3K citations

Social Sciences, Communication, Psychology +14

Brand communication through digital influencers: Leveraging blogger engagement

Ebru Uzunoğlu, Sema Misci Kip · International Journal of Information Management · 2014 · 571 citations

Business, Marketing, Marketing Management +15

What makes an online consumer review trustworthy?

Raffaele Filieri · Annals of Tourism Research · 2016 · 566 citations

Business, Marketing, Marketing Management +12

Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior

Beverley Sparks, Helen Perkins, Ralf Buckley · Tourism Management · 2013 · 517 citations · Full text

Social Sciences, Communication, Marketing +17

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Sommer Kapitan, David H. Silvera · Marketing Letters · 2015 · 344 citations

Social Sciences, Communication, Marketing +16

The impact of social media influencers in tourism

Concepts

Abstract

References