Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

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The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

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Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

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A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

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Role of social media in online travel information search

Zheng Xiang, Ulrike Gretzel · Tourism Management · 2009 · 3.2K citations

Social Sciences, Communication, Tourism Management +13