Concepedia

Helen Perkins

HP

Statistics

Publications

15

Citations

1.6K

H-Index

13

Active since

1897

Affiliations

Griffith University(Current)

Helen Perkins is an author at Griffith University specializing in marketing, management, and education.

Top concepts

MarketingManagementEducationSocial SciencesBusinessCommunicationBehavioral ScienceCultureTourismLiteracy

Publications per year

1897–2019

15

Publications

15

Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior

Beverley Sparks, Helen Perkins, Ralf Buckley · Tourism Management · 2013 · 511 citations · Full text

Customer Satisfaction, Online Customer Behavior, Customer Review +11

Measuring love and care for nature

Helen Perkins · Journal of Environmental Psychology · 2010 · 328 citations · Full text

Behavioral Sciences, Environmental Psychology, Human Condition +2

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

George F. Watson, Scott Weaven, Helen Perkins et al. · Journal of International Marketing · 2017 · 128 citations · Full text

Digital Business, New Technologies, Digital Marketing +19

City branding research and practice: An integrative review

Amelia Green, Debra Grace, Helen Perkins · Journal of Brand Management · 2016 · 120 citations · Full text

Management, Brand Strategy, Brand Development +4

Academic motivation and information literacy self-efficacy: The importance of a simple desire to know

Mitchell Ross, Helen Perkins, Kelli Bodey · Library & Information Science Research · 2016 · 118 citations

Self-efficacy Theory, Student Motivation, Information Literacy +12

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