Concepedia
Journal of Retailing and Consumer Services · 2016 · 23 citations · 38 references
Social SciencesCommunicationMarketingCorporate Social ResponsibilityCorporate CommunicationSocial ResponsibilityTelephone Marketing
38
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations
Business, Marketing, Marketing Management +14
Strategy and society: the link between competitive advantage and corporate social responsibility
Michael E. Porter, Mark Kramer · Strategic Direction · 2007 · 7.5K citations
Management, Strategic Management, Strategy +8
Why we buy what we buy: A theory of consumption values
Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.7K citations
Social Sciences, Marketing, Marketing Management +12
The Company and the Product: Corporate Associations and Consumer Product Responses
Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 3.3K citations
Business, Marketing, Marketing Management +6