Rojanasak Chomvilailuk

Statistics

Publications

Citations

338

H-Index

Active since

2010

Affiliations

University of the Thai Chamber of Commerce(Current)

Griffith University

Rojanasak Chomvilailuk is an author at University of the Thai Chamber of Commerce specializing in corporate social responsibility, marketing, and marketing management.

ORCID

Publications per year

2010–2021

Publications

Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

Rojanasak Chomvilailuk, Ken Butcher · Asia Pacific Journal of Marketing and Logistics · 2010 · 105 citations

Business, Marketing, Marketing Management +8

Effects of quality and corporate social responsibility on loyalty

Rojanasak Chomvilailuk, Ken Butcher · Service Industries Journal · 2014 · 60 citations

Business, Marketing, Marketing Management +17

The impact of strategic CSR marketing communications on customer engagement

Rojanasak Chomvilailuk, Ken Butcher · Marketing Intelligence & Planning · 2018 · 56 citations

Management, Marketing, Marketing Management +14

The effect of CSR knowledge on customer liking, across cultures

Rojanasak Chomvilailuk, Ken Butcher · International Journal of Bank Marketing · 2013 · 53 citations

Business, Marketing, Marketing Management +17

Evaluating the effect of corporate social responsibility communication on mobile telephone customers

Rojanasak Chomvilailuk, Ken Butcher · Journal of Retailing and Consumer Services · 2016 · 23 citations

Social Sciences, Communication, Marketing +4

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