I love to hate you: Loyalty for disliked brands and the role of nostalgia

Harvard business review

Journal of the American Dietetic Association · 1993 · 18.3K citations

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

InterViews: An introduction to qualitative research interviewing.

Steinar Kvale · 1996 · 13K citations

Social Sciences, Sociology, Ethnography +9

Strategies for ensuring trustworthiness in qualitative research projects

Andrew K. Shenton · Education for Information · 2004 · 9.6K citations

Social Sciences, Project Management, Ethnography +9

Possessions and the Extended Self

Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations

Social Sciences, Marketing, Psychology +14