Melike Demirbağ-Kaplan

Author

Also Known As

Melike Demirbag-Kaplan, Melike Demirbağ-Kaplan

Publications

159

Citations

H-Index

Concepts

All Affiliations

Melike Demirbağ-Kaplan is an author at İzmir University of Economics specializing in culture, health behavior, and health campaigns.

#	Concept	H-Index	Publications	Citations
1	Arts	1	1	45
2	Business	1	1	47
3	Management	1	1	47
4	Public Health	1	1	45
5	Communication	1	1	45

Melike Demirbağ-Kaplan

Publications

148

Citations

H-Index

Page 1

	Year	Citations
Design Thinking: A New Road Map In Business Education Gözde Çeviker-Çınar, Gökhan Mura, Melike Demirbağ-Kaplan The Design Journal	2017	56
I love to hate you: Loyalty for disliked brands and the role of nostalgia Melike Demirbağ-Kaplan, Selin Gülden, Damla Aktan Journal of Brand Management CultureAdvertisingConsumer CultureBrand EquityManagement	2015	47
Health commodified, health communified: navigating digital consumptionscapes of well-being Lena Cavusoglu, Melike Demirbağ-Kaplan European Journal of Marketing Digital SocietyOnline CommunitiesCommunicationDigital InterventionLay Discourse	2017	45

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