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Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

Electronic MarketplaceCustomer SatisfactionAlternative AttractivenessOnline Customer BehaviorInteractive MarketingManagementBusinessConsumer ResearchService CompetitionOnline Pure-play RetailersE-store LoyaltyMarketingBuying BehaviorCustomer Loyalty