Concepedia
Statistics
Publications
8
Citations
494
H-Index
Active since
2014
Affiliations
University of Malaya(Current)
University of Nottingham Malaysia Campus
Amrul Asraf Mohd‐Any is an author at University of Malaya specializing in business, marketing, and marketing management.
Publications per year
2014–2023
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika M. Ghazali, Bang Nguyen, Dilip S. Mutum et al. · Electronic Markets · 2016 · 121 citations
Business, Marketing, Retail Management +16
Measuring Users’ Value Experience on a Travel Website (e-Value)
Amrul Asraf Mohd‐Any, Heidi Winklhofer, Christine Ennew · Journal of Travel Research · 2014 · 112 citations · Full text
Management, Marketing, Tourism Management +12
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Moniruzzaman Sarker, Amrul Asraf Mohd‐Any, Yusniza Kamarulzaman · Journal of Retailing and Consumer Services · 2020 · 62 citations · Full text
Business, Marketing, Marketing Management +14
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
Amrul Asraf Mohd‐Any, Dilip S. Mutum, Ezlika M. Ghazali et al. · Journal of Service Theory and Practice · 2019 · 53 citations
Business, Marketing, Marketing Management +17
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
Moniruzzaman Sarker, Amrul Asraf Mohd‐Any, Yusniza Kamarulzaman · Journal of Hospitality and Tourism Management · 2018 · 46 citations
Business, Marketing, Marketing Management +16
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