Yusniza Kamarulzaman

Author

University of Malaya ORCID

Also Known As

Kamarulzaman, Yusniza, Yusniza Kamarulzaman

Publications

1.2K

Citations

H-Index

102

Concepts

All Affiliations

University of Malaya National University of Malaysia Western Michigan University

About

Yusniza Kamarulzaman is an author at University of Malaya specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	563
2	Education	5	5	172
3	Arts	3	3	388
4	Engineering	1	1	14
5	Health Sciences	1	1	43

Yusniza Kamarulzaman

Publications

1.1K

Citations

H-Index

Page 1

	Year	Citations
Social media adoption: The role of media needs and innovation characteristics Izzal Asnira Zolkepli, Yusniza Kamarulzaman Computers in Human Behavior Social MediaInnovation AdoptionTechnology Acceptance ModelUser AcceptanceMedia Innovation	2014	302
Adoption of travel e‐shopping in the UK Yusniza Kamarulzaman International Journal of Retail & Distribution Management Innovation AdoptionDigital MarketingConsumer ResearchTechnology AdoptionOnline Customer Behavior	2007	122
Adoption of tax e-filing: A conceptual paper Anna Che Azmi, Yusniza Kamarulzaman AFRICAN JOURNAL OF BUSINESS MANAGEMENT Innovation AdoptionDigital MarketingE-servicesTax E-filingEducation	2010	74
Marketing Islamic banking products: Malaysian perspective Yusniza Kamarulzaman, Aziman Madun Business Strategy Series Islamic EconomicsRapid GrowthManagementBusinessGeneral Business	2013	68
Religion, Markets, and Digital Media Yusniza Kamarulzaman, Ann Veeck, Alhassan G. Mumuni, Journal of Macromarketing Emerging MediaSocial Media WebsitesContent CreationCommunicationMedia Studies	2015	59
Validating a consumer-based service brand equity (CBSBE) model in the airline industry Moniruzzaman Sarker, Amrul Asraf Mohd‐Any, Yusniza Kamarulzaman Journal of Retailing and Consumer Services MarketingCustomer SatisfactionManagementConsumer ResearchBusiness	2020	59
Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises Mohd Rahman, Mahmood Doroodian, Yusniza Kamarulzaman, Sustainability Organizational CharacteristicSustainable DevelopmentEducationSustainable InnovationEntrepreneurship	2015	49
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector Moniruzzaman Sarker, Amrul Asraf Mohd‐Any, Yusniza Kamarulzaman Journal of Hospitality and Tourism Management Customer SatisfactionDirect Service ExperienceBrand EquityAirline SectorManagement	2018	44
Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets Alhassan G. Mumuni, Ann Veeck, Mushtaq Luqmani, International Journal of Consumer Studies ReligiositySearch EffortConsumer ResearchReligious PluralismSocial Influence	2018	43
Building Business Networking: A Proposed Framework for Malaysian SMEs Abdul Ghani Farinda, Yusniza Kamarulzaman, Apnizan Abdullah, Polskie Archiwum Medycyny Wewnetrznej Small Business MarketingOrganizational CommunicationBusiness IntelligenceBusiness NetworkE-business Model	2009	34

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