Concepedia

Yusniza Kamarulzaman

YK

23

Publications

1.1K

Citations

17

H-Index

2007

Active since

Affiliations

University of Malaya(Current)

National University of Malaysia

Western Michigan University

Yusniza Kamarulzaman is an author at University of Malaya specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchInnovation AdoptionEducationInnovationTechnologySocial Innovation

Publications per year

2007–2023

23

Publications

23

Social media adoption: The role of media needs and innovation characteristics

Izzal Asnira Zolkepli, Yusniza Kamarulzaman · Computers in Human Behavior · 2014 · 302 citations

Social Media, Innovation Adoption, Technology Acceptance Model +12

Adoption of travel e‐shopping in the UK

Yusniza Kamarulzaman · International Journal of Retail & Distribution Management · 2007 · 122 citations

Innovation Adoption, Digital Marketing, Consumer Research +17

Adoption of tax e-filing: A conceptual paper

Anna Che Azmi, Yusniza Kamarulzaman · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 74 citations · Full text

Innovation Adoption, Digital Marketing, E-services +19

Marketing Islamic banking products: Malaysian perspective

Yusniza Kamarulzaman, Aziman Madun · Business Strategy Series · 2013 · 68 citations

Islamic Economics, Rapid Growth, Management +10

Religion, Markets, and Digital Media

Yusniza Kamarulzaman, Ann Veeck, Alhassan G. Mumuni et al. · Journal of Macromarketing · 2015 · 59 citations

Emerging Media, Social Media Websites, Content Creation +19

Rows per page

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