Concepedia

Izzal Asnira Zolkepli

IA

Statistics

Publications

13

Citations

654

H-Index

13

Active since

2014

Affiliations

Universiti Sains Malaysia(Current)

University of Malaya

Multimedia University

Izzal Asnira Zolkepli is an author at Universiti Sains Malaysia specializing in marketing, communication, and social media.

Publications per year

2014–2024

13

Publications

13

Social media adoption: The role of media needs and innovation characteristics

Izzal Asnira Zolkepli, Yusniza Kamarulzaman · Computers in Human Behavior · 2014 · 306 citations

Social Sciences, Communication, Innovation Management +14

Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Izzal Asnira Zolkepli, Sharifah Nadiah Syed Mukhiar, Chekfoung Tan · Journal of Marketing Communications · 2020 · 83 citations

Business, Communication, Marketing +11

Psychosocial impact of COVID-19 pandemic on Malaysian families: a cross-sectional study

Zarina Thasneem Zainudeen, Intan Juliana Abd Hamid, Muhd Nur Akmal Azizuddin et al. · BMJ Open · 2021 · 39 citations · Full text

Health Professions, Health Sciences, Behavioral Health +11

New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy

Satwinderjit Singh, Izzal Asnira Zolkepli, Wen Kit Cheah · International Journal of Interactive Mobile Technologies (iJIM) · 2018 · 36 citations · Full text

Business, Marketing, Marketing Management +14

The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App

Miao Huang, Mohamad Saifudin Mohamad Saleh, Izzal Asnira Zolkepli · Sustainability · 2023 · 30 citations · Full text

Business, Communication, Marketing +11

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