Concepedia

Miao Huang

MH

Statistics

Publications

3

Citations

70

H-Index

3

Active since

2022

Affiliations

Universiti Sains Malaysia(Current)

Communication University of China

Communication University of China, Nanjing

Miao Huang is an author at Universiti Sains Malaysia specializing in consumer behavior, business, and marketing.

Publications per year

2022–2024

3

Publications

3

The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App

Miao Huang, Mohamad Saifudin Mohamad Saleh, Izzal Asnira Zolkepli · Sustainability · 2023 · 30 citations · Full text

Business, Communication, Marketing +11

The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users

Miao Huang, Mohamad Saifudin Mohamad Saleh, Izzal Asnira Zolkepli · Heliyon · 2024 · 22 citations · Full text

Business, Marketing, Marketing Management +17

The influence of sustainability knowledge and attitude on sustainable intention and behaviour of Malaysian and Indonesian undergraduate students

Mohamad Saifudin Mohamad Saleh, Ali Mehellou, Miao Huang et al. · Research in Comparative and International Education · 2022 · 18 citations

Natural Resources, Sustainability Management, Environmental Attitudes +14

1–3 of 3