Journal of Business Research · 2016 · 38 citations · 77 references
ManagementMarketingMarketing ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingChannel Partner ManagementChannel StrategyDistribution ChannelsRetail Channel ManagementStrategic PositioningBuyer Relationship QualityChannel Intermediary RelationshipsChannel Relationship PerformanceRetailer-supplier Relationships
77
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations