Concepedia

Wen-Kuei Wu

WW

Statistics

Publications

5

Citations

106

H-Index

5

Active since

2013

Affiliations

Chaoyang University of Technology(Current)

Wen-Kuei Wu is an author at Chaoyang University of Technology specializing in marketing management, marketing, and purchase intention effects.

Publications per year

2013–2021

5

Publications

5

The impact of guanxi positioning on the quality of manufacturer–retailer channel relationships: Evidence from Taiwanese SMEs

Wen-Kuei Wu, Singa Wang Chiu · Journal of Business Research · 2016 · 38 citations

Management, Marketing, Marketing Management +12

Optimizing replenishment policy in an EPQ-based inventory model with nonconforming items and breakdown

Singa Wang Chiu, Chung-Li Chou, Wen-Kuei Wu · Economic Modelling · 2013 · 31 citations

Management, Industrial Engineering, Operations Management +15

Does Traditional Guanxi Still Matter in Social Commerce: An Empirical Study in Taiwan

Wen-Kuei Wu · Journal of theoretical and applied electronic commerce research · 2020 · 14 citations · Full text

Business, Marketing, Marketing Management +14

The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan

Wen-Kuei Wu, Hsiao-Chung Wu, C.Y. Lai · Asia Pacific Journal of Marketing and Logistics · 2021 · 12 citations

Business, Marketing, Marketing Management +12

Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms

Wen-Kuei Wu, Hui-Chiao Chen, Yi-Xiu Huang · Asia Pacific Management Review · 2015 · 11 citations · Full text

Business, Marketing, Marketing Management +14

1–5 of 5