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Hsiao-Chung Wu

HW

Statistics

Publications

1

Citations

12

H-Index

1

Active since

2021

Affiliations

National Taichung University of Education(Current)

Hsiao-Chung Wu is an author at National Taichung University of Education specializing in purchase intention analysis, consumer behavior analysis, and purchase intention modeling.

Publications per year

2021–2021

1

Publications

1

The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan

Wen-Kuei Wu, Hsiao-Chung Wu, C.Y. Lai · Asia Pacific Journal of Marketing and Logistics · 2021 · 12 citations

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