An Investigation of Country-of-origin Effect Using Correspondence Analysis: A Cross-national Context

Journal of consumer research

Journal of the American Dietetic Association · 1994 · 2K citations

Business, Marketing, Marketing Management +9

Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

Martin S. Roth, Jean B. Romeo · Journal of International Business Studies · 1992 · 1.1K citations

Business, Marketing, Marketing Management +14

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden et al. · Journal of Consumer Psychology · 2000 · 1.1K citations · Full text

Business, Marketing, Marketing Management +16

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 974 citations

Business, Economics, International Economics +8

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain · Journal of Marketing · 1989 · 877 citations

Business, Marketing, Marketing Management +14