Concepedia
Statistics
Publications
11
Citations
862
H-Index
Active since
2001
Affiliations
National Taiwan University(Current)
Yuan Ze University
National University of Singapore
Ming‐Huei Hsieh is an author at National Taiwan University specializing in marketing, business, and management.
Publications per year
2001–2023
Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis
Ming‐Huei Hsieh, Shan L. Pan, Rudy Setiono · Journal of the Academy of Marketing Science · 2004 · 467 citations
Business, Marketing, Marketing Management +13
An Investigation of Country-of-origin Effect Using Correspondence Analysis: A Cross-national Context
Ming‐Huei Hsieh · International Journal of Market Research · 2004 · 91 citations
Social Sciences, Geography, Intercultural Communication +7
Measuring Global Brand Equity Using Cross-National Survey Data
Ming‐Huei Hsieh · Journal of International Marketing · 2004 · 70 citations
Business, Marketing, Marketing Management +12
Universal appeals with local specifications
Ming‐Huei Hsieh, Andrew Lindridge · Journal of Product & Brand Management · 2005 · 62 citations
Business, Marketing, Marketing Management +17
Understanding consumer heterogeneity: A business intelligence application of neural networks
Yoichi Hayashi, Ming‐Huei Hsieh, Rudy Setiono · Knowledge-Based Systems · 2010 · 38 citations
Business, Business Analytics, Marketing +13
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