Concepedia

The role of digital and social media marketing in consumer behavior

Andrew T. Stephen

Current Opinion in Psychology · 2015 · 516 citations · 30 references

Open access

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingSocial Media MarketingContent MarketingCustomer EngagementCustomer LoyaltyOnline Consumer BehaviorSocial MediaWord-of-mouth MarketingConsumer Behavior AnalysisDigital Advertising PsychologyMobile Consumer BehaviorSocial Media CommerceSocial Media Consumption

References

30

Extended Self in a Digital World: Table 1.

Russell W. Belk · Journal of Consumer Research · 2013 · 1.6K citations

Social Sciences, Psychology, Social Psychology +7

Social Networks, Personalized Advertising, and Privacy Controls

Catherine E. Tucker · Journal of Marketing Research · 2013 · 798 citations

Business, Communication, Marketing +17

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Mike Friedman et al. · Journal of Marketing · 2012 · 728 citations · Full text

Business, Marketing, Marketing Management +17

The Megaphone Effect: Taste and Audience in Fashion Blogging

Edward F. McQuarrie, Jessica Miller, Barbara J. Phillips · Journal of Consumer Research · 2012 · 527 citations

Social Sciences, Communication, Sociology +13

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine E. Tucker · Journal of Marketing Research · 2013 · 496 citations

Business, Marketing, Marketing Management +12