Industrial Marketing Management · 1992 · 87 citations · 3 references
3
Marketing Management: Analysis, Planning and Control
Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations
Manage Customers for Profits (Not Just Sales)
Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty et al. · 1987 · 153 citations
Value-based strategies for industrial products
John L. Forbis, Nitin T. Mehta · Business Horizons · 1981 · 150 citations