Concepedia

V. Kasturi Rangan

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Publications

4

Citations

309

H-Index

4

Active since

1987

Affiliations

IDEX Corporation (United States)(Current)

V. Kasturi Rangan is an author at IDEX Corporation (United States) specializing in business, marketing management, and marketing.

Publications per year

1987–2007

4

Publications

4

Manage Customers for Profits (Not Just Sales)

Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty et al. · 1987 · 153 citations

, , +14

A Model for Managing System Conflict during Franchise Expansion

P. Kaufmann, V. Kasturi Rangan · 1990 · 84 citations

, , +10

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Rowland T. Moriarty, Gordon S. Swartz · Journal of Marketing · 1992 · 58 citations

, , +15

ITC's e-Choupal: a platform strategy for rural transformation.

Ravi Anupindi, John A. Quelch, V. Kasturi Rangan et al. · 2007 · 14 citations

, , +7

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