Concepedia

Gordon S. Swartz

GS

4

Publications

358

Citations

4

H-Index

1992

Active since

Affiliations

IDEX Corporation (United States)(Current)

Gordon S. Swartz is an author at IDEX Corporation (United States) specializing in business, management, and customer satisfaction.

Top concepts

BusinessManagementMarketingCustomer SatisfactionConsumer ResearchBusiness AnalyticsMarket SegmentationMarketing AnalyticsQuantitative ManagementGlobalization

Publications per year

1992–2002

4

Publications

4

Seven Barriers to Customer Equity Management

David Bell, John Deighton, Werner Reinartz et al. · Journal of Service Research · 2002 · 176 citations

Customer Experience, Customer Satisfaction, Customer Equity Management +15

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Rowland T. Moriarty, Gordon S. Swartz · Journal of Marketing · 1992 · 109 citations

Marketing Analytics, Customer Satisfaction, Customer Profitability +12

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Rowland T. Moriarty, Gordon S. Swartz · Journal of Marketing · 1992 · 58 citations

Marketing Analytics, Customer Satisfaction, Customer Profitability +12

Prepare Your Company for Global Pricing

Das Narayandas, John A. Quelch, Gordon S. Swartz · 2000 · 15 citations

International Management, Dynamic Pricing, Global Pricing +8

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