Concepedia

Rowland T. Moriarty

RT

Statistics

Publications

9

Citations

1.1K

H-Index

9

Active since

1982

Affiliations

Harvard University(Current)

IDEX Corporation (United States)

Rowland T. Moriarty is an author at Harvard University specializing in business, marketing, and management.

Publications per year

1982–1992

9

Publications

9

Managing hybrid marketing systems.

Rowland T. Moriarty, U Moran · PubMed · 1991 · 222 citations

Management, Marketing, Marketing Management +10

An Empirical Investigation of the Information Sources used during the Industrial Buying Process

Rowland T. Moriarty, Robert E. Spekman · Journal of Marketing Research · 1984 · 205 citations

Business, Information Systems, Supply Chain Information Systems +11

Manage Customers for Profits (Not Just Sales)

Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty et al. · 1987 · 153 citations

Management, Marketing, Marketing Management +14

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Rowland T. Moriarty, Gordon S. Swartz · Journal of Marketing · 1992 · 109 citations

Business, Marketing, Marketing Management +15

An Empirical Investigation of the Information Sources Used during the Industrial Buying Process

Rowland T. Moriarty, Robert E. Spekman · Journal of Marketing Research · 1984 · 109 citations

Business, Information Systems, Supply Chain Information Systems +11

1–5 of 9