Concepedia

Rowland T. Moriarty

RT

9

Publications

1.1K

Citations

9

H-Index

1982

Active since

Affiliations

Harvard University(Current)

IDEX Corporation (United States)

Rowland T. Moriarty is an author at Harvard University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingStrategyConsumer ResearchBusiness AnalyticsStrategic ManagementCustomer SatisfactionQuantitative ManagementDesign

Publications per year

1982–1992

9

Publications

9

Managing hybrid marketing systems.

Rowland T. Moriarty, U Moran · PubMed · 1991 · 222 citations

Service Strategy, Digital Marketing, Successful Hybrid System +15

An Empirical Investigation of the Information Sources used during the Industrial Buying Process

Rowland T. Moriarty, Robert E. Spekman · Journal of Marketing Research · 1984 · 205 citations

Business Intelligence, Consumer Research, Business Analytics +21

Manage Customers for Profits (Not Just Sales)

Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty et al. · 1987 · 153 citations

Customer Profitability, Customer Satisfaction, Revenue Model +7

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Rowland T. Moriarty, Gordon S. Swartz · Journal of Marketing · 1992 · 109 citations

Marketing Analytics, Customer Satisfaction, Customer Profitability +12

An Empirical Investigation of the Information Sources Used during the Industrial Buying Process

Rowland T. Moriarty, Robert E. Spekman · Journal of Marketing Research · 1984 · 109 citations

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