Journal of Marketing Research · 1984 · 109 citations · 0 references
BusinessInformation SystemsSupply Chain Information SystemsBuy DecisionsConsumer SearchInformation SearchOrganizational Buying BehaviorBuying Decision ProcessConsumer Information AcquisitionConsumer Information SearchIndustrial Buying BehaviorIndustrial Buying ProcessInformation AcquisitionInformation Search In Buying
Rowland T. Moriarty, Jr., Robert E. Spekman, An Empirical Investigation of the Information Sources Used during the Industrial Buying Process, Journal of Marketing Research, Vol. 21, No. 2 (May, 1984), pp. 137-147