Manage Customers for Profits (Not Just Sales) - Concepedia

Concepedia

Publication | Closed Access

Manage Customers for Profits (Not Just Sales)

153

Citations

0

References

1987

Year

Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty, Elliot Ross

Unknown Venue

Customer ProfitabilityCustomer SatisfactionRevenue ModelSales ManagementHospitality Revenue ManagementBusinessManagementSale ResearchManage CustomersMarketing

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