Benson P. Shapiro - Concepedia

Author

Benson P. Shapiro

Harvard University

Also Known As

B. Shapiro, B.P. Shapiro, Benson P Shapiro, Benson P. Shapiro

114

Publications

1.2K

Citations

H-Index

Concepts

All Affiliations

Harvard University

About

Benson P. Shapiro is an author at Harvard University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	734
2	Business	8	8	676
3	Economics	2	2	148
4	Accounting	1	1	58
5	Business Analytics	1	1	98

Benson P. Shapiro

Publications

786

Citations

H-Index

Page 1

	Year	Citations
Manage Customers for Profits (Not Just Sales) Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty, Customer ProfitabilityCustomer SatisfactionRevenue ModelSales ManagementHospitality Revenue Management	1987	153
Staple yourself to an order. 1992. Benson P. Shapiro, V. Kasturi Rangan, Jon J. Sviokla PubMed Customer Service RepresentativesCustomer SatisfactionManagerial AspectOrganizational CommunicationManagement	2004	123
Price Reliance: Existence and Sources Benson P. Shapiro Journal of Marketing Research Customer SatisfactionEconomicsQuality CostPrice ReliancePrice Formation	1973	106
Evaluating market segmentation approaches Thomas V. Bonoma, Benson P. Shapiro Industrial Marketing Management MarketingMarket Segmentation ApproachesMarket AnalysisManagementBusiness	1984	98
Marketing in Nonprofit Organizations Benson P. Shapiro Journal of Voluntary Action Research ManagementBusinessMarketing ManagementMarketing TheoryMarketing	1974	88
Leveraging to beat the odds: the new marketing mind-set Benson P. Shapiro, Adrian J. Slywotzky Harvard business review ManagementConsumer ResearchMarketing CommunicationBusinessMarketing Management	1993	59
National account management : emerging insights Benson P. Shapiro, Rowland T. Moriarty Medical Entomology and Zoology Financial InclusionAccountingManagementNational Account Management	1982	58
Price Reliance: Existence and Sources Benson P. Shapiro Journal of Marketing Research EconomicsPrice ReliancePrice FormationEconomic AnalysisMarket Power	1973	42
Strategic Sales Management: A Boardroom Issue Benson P. Shapiro, Stephen X. Doyle, Adrian J. Slywotsky Boardroom IssueSales ManagementManagementBusinessBusiness Strategy	1994	29
Sales Program Management: Formulation and Implementation David W. Cravens, Benson P. Shapiro Journal of Marketing Marketing AnalyticsCustomer SatisfactionTextual NotesRevenue ModelBook Textual Notes	1977	20

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