Concepedia

Benson P. Shapiro

BP

11

Publications

786

Citations

10

H-Index

1973

Active since

Affiliations

Harvard University(Current)

Benson P. Shapiro is an author at Harvard University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionSales ManagementEconomic AnalysisMarketing ManagementEconomicsConsumer ResearchStrategic Management

Publications per year

1973–2004

11

Publications

11

Manage Customers for Profits (Not Just Sales)

Benson P. Shapiro, V. Kasturi Rangan, Rowland T. Moriarty et al. · 1987 · 153 citations

Customer Profitability, Customer Satisfaction, Revenue Model +7

Staple yourself to an order. 1992.

Benson P. Shapiro, V. Kasturi Rangan, Jon J. Sviokla · PubMed · 2004 · 123 citations

Customer Service Representatives, Customer Satisfaction, Managerial Aspect +13

Price Reliance: Existence and Sources

Benson P. Shapiro · Journal of Marketing Research · 1973 · 106 citations

Customer Satisfaction, Economics, Quality Cost +15

Evaluating market segmentation approaches

Thomas V. Bonoma, Benson P. Shapiro · Industrial Marketing Management · 1984 · 98 citations

Marketing, Market Segmentation Approaches, Market Analysis +8

Marketing in Nonprofit Organizations

Benson P. Shapiro · Journal of Voluntary Action Research · 1974 · 88 citations

Management, Business, Marketing Management +3

Rows per page

1–5 of 11