Statistics
Publications
1
Citations
150
H-Index
1
Active since
1981
John L. Forbis is an author specializing in marketing management, value chain analysis, and marketing strategy.
Publications per year
1981–1981
1
1
Value-based strategies for industrial products
John L. Forbis, Nitin T. Mehta · Business Horizons · 1981 · 150 citations
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