Bundling products to success: The influence of complementarity and advertising

Commodity Bundling and the Burden of Monopoly

William James Adams, Janet L. Yellen · The Quarterly Journal of Economics · 1976 · 1.6K citations

Commodity Bundling, Trade, Value Theory +17

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 772 citations

Bundling Literature, Economics, Price Formation +15

Duopoly information equilibrium: Cournot and bertrand

Xavier Vives · Journal of Economic Theory · 1984 · 730 citations

Gaussian Demand and Commodity Bundling

Richard Schmalensee · The Journal of Business · 1984 · 652 citations

Applied Economics, Trade, Commodity Market +16

The Price Bundling of Services: A Normative Framework

Joseph P. Guiltinan · Journal of Marketing · 1987 · 554 citations

Consumer Uncertainty, Mixed Price Bundling, Bundling +18